Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)-EPUB

Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)-EPUB

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Amazon Price $172

By Tereza Semerádová(Author, Editor), Petr Weinlich(Editor)

Size : 15.94 MB

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority.

Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Product Details

  • Series: Advances in Marketing, Customer Relationship Management, and E-services
  • Hardcover: 262 pages
  • Publisher: IGI Global; 1 edition (November 22, 2019)
  • Language: English
  • ISBN-10: 1799816184
  • ISBN-13: 978-1799816188